So much more to
Plateau to Summit
than these 116 pages.
Get your copy for only $5.61 throughout July!
Why you need to know: Why you need to know: If you don't know the answer to this question, how do you know if your product or service is working? It is one of the most basic questions that every business owner should ask herself, even before she launches her business.
Where to find this information: Ask your customers why they choose to buy from you (it will also help improve your customer relations).
Why you need to know: What parts of your business are the biggest revenue drivers? If you want to cut back on costs and boost revenue, this will help you understand where you should be focusing your resources—and where you should potentially cut back.
Where to find this information: Monthly profit and loss statement under revenue.
Why you need to know: The World Wide Web can be a worldwide waste of time. Social media must be part of your marketing strategy, but it also can be a huge time suck.
Where to find this information: Set Google Alerts or DEX Reputation Management to sample social media mentions and determine which critical success factor your social media strategy supports.